Who are we?
E2 communications was founded in Vienna in the summer of 2002 and is a privately owned international digital agency with a focus on sports and sports betting.
Over the years, the core team consisting of a handful of innovators has grown to a squad of more than one hundred dedicated team players from 17 different countries, who are largely based in our offices in Vienna, London and Malta.
In addition to that, E2 has exclusive partners all across the globe from Germany to Chile to South Africa. Originally founded as a specialised service provider in the sports and betting business branch, the company’s profile has changed significantly within the field.
As a specialised media agency in the field of sports betting, our scope of activities comprises international media planning in specified target group environments.
We bring over 8 billion ad impressions and more than 350 million unique users per month to market.
In addition to our display inventory and our tailor-made odds integrations, we can offer a wide range of advertising channels for install, push, pop and SMS campaigns.
We have a unique portfolio of affiliate sites specific to both anglophone and francophone African markets.
Each month millions of bettors come across our sites to get the best bonus offers and the latest betting tips.
The portfolio includes highly ranked sites such as footballpredictions.net, betting-tips.africa and parissportif-afrique.com.
Have a project in mind? We look forward to your message!
Oddsserve products for bookmakers & publishers
Our mission is to deliver the right ad, to the right customer, at the right point in time!
Through our creative engine, we enable dynamic odds banners, odds calculators and landing pages for bookmakers, whilst publishers and live score providers can enjoy seamless native ads – fully integrated into their product design.
This new dimension of merging editorial content with live sports data and odds, results in a higher acceptance rate, ultimately increasing interactions, conversion rates, and customer satisfaction.
Strategic management & consulting
With nearly 20 years of experience in the sports betting industry, it allows us to provide our clients with a comprehensive consulting service.
As specialists we take care of the entire process from drafting concepts to their implementation.
We are responsible for the development and supervision of strategic partnerships and assets, and we accompany these processes across all channels and departments ranging from production to SEO to ad tech.
Free-to-play and social betting products
We offer a diversified portfolio of digital social gaming products, fully adaptive to the African market, taking into consideration the low bandwidth needs.
All products are developed to be accessible in the browser as well as in a native app. Within the areas B2B and B2C, the entire ecosystem from Free2Play, to Freemium, to real-money is covered.
Our modern gaming concepts target different age groups and support our partners with regard to the acquisition of new customers and fans as well as enhance the monetisation of the existing user base. These concepts can further contribute to the (re-)activation of inactive user groups.
Data & SMS marketing
At E2 we know that data is the most valuable resource in business today and we recognise the challenges reaching the right audience in the Sub-Saharan market. Some of the key channels to access potential betting customers are USSD and SMS.
Via our VAS provider and partnerships with some of the biggest media groups in the region, we are able to drive subscribing users to our betting-related USSD Portals and re-target them with SMS Marketing for our clients.
Our USSD Portals are due to go live in Kenya, Ghana and Nigeria in Q1, 2022.